Ivor Novello Award winner Iain Archer releases ‘When It Kicks in’ on the 11th September.

This upbeat catchy track tells of his experiences of living in Belfast and being a witness to the terrorist violence which still goes on today.

By no means is this a sad, slow depressing tune even though its subject matter is quite harsh. Archer's unique voice combined with a captivating chorus and great lyrics help to invite the listener into his world, and allows them to see it from his point of view.

This is a song which you will want to play over and over again; it's pop with a twist.

Released: Fri 4th Aug 2006