This weekend’s Loveox festival sees old school legends such as Roxy Music, Grace Jones and Grandmaster Flash play alongside new kids on the block like Toddla T, Dizzee Rascal and Ellie Goulding.

After smashing it at Lovebox last year, Rizla couldn’t resist taking the famous Rizla van back to one of the coolest areas in London, Victoria Park. From Friday until Sunday the Rizla curators, Grandmaster Flash, Hot Chip and Toddla T will each be programming a day at Lovebox, and have carefully selected an outstanding line up that is sure to give the Rizla Funktion-One Sound System the workout it deserves.

On Friday Radio 1s In New DJs We Trust presenter Toddla T picks a heavyweight line-up including one of the godfathers of the UK garage sound, Todd Edwards, Cooly G one of the freshest stars of the UK funky scene and a semi-pro footballer to boot, and the Zombie Disco Squad.

Saturday sees hip-hop legend Grandmaster Flash host Soul II Soul’s Jazzie B, critically acclaimed hip-hop producers The Nextmen, reggae renegades the Trojan Sound System and don’t forget (your ear plugs) Hip-Hop Karaoke.

The final day of the festival will see Hot Chip taking over the reins and booking two of Chicago’s house legends, Derrick Carter and Larry Heard aka Mr. Fingers.

Confirmed Line up of the Rizla Arena @ Lovebox Festival 2010
Friday 16th July - hosted by Toddla T
14.00 – 16.00 Cooly G
16.00 – 17.30 Sticky + The Heatwave ft Lady Chann
17.30 – 19.00 Zombie Disco Squad
19.00 – 20.30 Toddla T and MC Serocee
20.30 – 22.00 Todd Edwards

Saturday 17th July – hosted by Grandmaster Flash
12.00 – 13.00 Heavenly Jukebox presents HVN JBX
13.00 – 15.00 Hip Hop Karaoke
15.00 – 16.30 Trojan Sound system
16.30 – 18.30 The Nextmen
18.30 – 20.30 Jazzie B (Soul II Soul)
20.30 – 22.00 Grandmaster Flash

Sunday 18th July – hosted by Hot Chip
12.00 – 13.30 Peter Digital Orchestra (Eklektik - live)
13.30 – 15.30 2 Bears
15.30 – 17.30 Hot Chip DJs
17.30 – 19.30 Derrick Carter
19.30 – 21.30 Larry Heard

After Lovebox the Rizla Arena will be setting sail on a paddle steamship in Glasgow and London, and launching four bespoke regional events across Manchester, Birmingham, Bristol and Sheffield. All events are set to be show-piece parties.

Lovebox: 16th - 18th July, Victoria Park, London. For more information visit: link