Mental health awareness campaign #IAMWHOLE is delighted to announce chart-smashing alternative rockers Nothing But Thieves as their ambassadors for this year.
To launch the 2017 campaign the band will playing an intimate acoustic show atop London’s famous 360° landmark, the BT Tower on the morning of World Mental Health Day, Tuesday 10th October. The special acoustic show will see the critically acclaimed band perform a selection of songs taken from their recently released album ‘Broken Machine’.

After lending the album’s title track to #IAMWHOLE, the launch day will also see the single and video release of a stunning orchestral version of ‘Broken Machine’.

Conor Mason, Lead Singer of Nothing But Thieves, said:
“Mental Health affects us all just as physical health. Just because we can't see what's in someone's head doesn't mean it's not happening. This is something that's been a big part of my life and has affected me and many around me. We need to change the way we talk about people experiencing mental health difficulties. It is very very real.”

#IAMWHOLE is the brainchild of the NHS and YMCA as a direct response to mental health difficulties experienced by young people throughout the UK. This year #IAMWHOLE is focused on the effects and frequency of harmful language, and what we can all do to combat this.

High-profile names including Ed Sheeran, James Corden, Liam Gallagher, Dermot O’Leary and Rizzle Kicks’ Jordan Stephens have already lent their support to the campaign.

Denise Hatton, Chief Executive for YMCA England & Wales, said:
“Our campaign speaks directly to young people – we want them to know that they are not alone and that they shouldn’t be ashamed to speak about and seek help for mental health difficulties.

“We’re thrilled to have Nothing But Thieves on board this year, their young fan base is exactly the type of audience we want to reach with our message. Through their support, we can show young people that there really is no shame in talking about mental health difficulties. We hope more young people will be encouraged to open up and seek help if they see and hear about the very personal mental health experiences of Nothing But Thieves.”